Here are five facts about World Cup viewership in the United States and around the world:
1About 3.2 billion people around the world (roughly 46% of the global population) watched at least a minute of the 2010 World Cup in South Africa on TV in their homes, according to a report produced for FIFA by the British firm KantarSport. This is slightly lower than the number of people who reportedly saw at least a minute of the 2012 London Olympics (3.6 billion), according to a report produced for the International Olympic Committee. Nearly 1 billion people (909.6 million) tuned in for at least a minute of the 2010 World Cup final, in which Spain defeated the Netherlands, a similar viewership number to the London Olympics’ opening ceremonies.
2In the United States, 94.5 million people (about 31% of the population) watched at least 20 consecutive minutes of the last World Cup, an increase of 19% over the 2006 World Cup in Germany. Compared to the U.S., World Cup host Brazil is far more interested in soccer, with 80% of the population watching at least 20 minutes of the matches in 2010.